FGSquared sent Lisa Bebee and
I in to create presentations for @hand. Departing from their
standard presentation-making approach at that that time, I
created a Digital Icon Library which contained an extensive
set of over 100 icons and characters. These versatile icons
and characters could be mixed and matched to create an unlimited
number of presentations for almost any vertical segment. While
adding consistency to @hand's brand, this approach ended up
eliminating the cost of outsourcing future presentations by
allowing them to do the updates themselves. |